Résumé
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Experience
Senior Web Designer/UX Project Lead
Fall 2010 to Present
Dow Jones & Company – South Brunswick, NJ
- Art direct ‘look and feel’ of new product while maintaining brand identity
- Work closely with project managers, technology team leads and frontend developers to maintain a consistent design experience
- Identify usability challenges and recommend best practices
- Gather and document application and UI requirements
- Provide site map diagrams and wireframes for product teams
- Responsible for creating and updating HTML/CSS assets
- Manage style guide and pattern library for junior designer reference
- Monitor and improve junior designers’ performances and presentation skills
Consultant/Freelancer
Spring 2008 to Fall 2010
User Designer and Email Marketer – Morristown, NJ
- Clients included Dermatology Associates of Morris, Victorian Gardens at Wollman Rink in Central Park, and Zamperla, Inc
- Assessed and evaluated client and user needs for websites
- Increased clients ROI through education and execution of usability best practices
- By practicing web standards, delivered sites were viewable in multiple types of media (e.g. cell phones)
- Created custom sitemaps, wireframes, designs for each website
- Developed and maintained hand-coded HTML/CSS for client websites
- Setup Content Management Systems (CMS) to streamline clients’ workflow
- Maintained liaison with vendors to ensure requirements were met
- Strategized, designed, coded, and tested email marketing solutions for clients
- Built and delivered regular email marketing campaigns
- Monitored email marketing statistics to see to campaign successes
- Updated existing/inherited client sites while ensuring branding consistency
- Networked with industry and local business groups to drive business
Web Designer
Spring 2006 to Spring 2008
World Travel Holdings – Woburn, MA
- Lead Web Designer/Usability Expert in Vacation Outlet home page redesign project
- Steered BJs Vacations redesign to match new branding materials, resulting in increased traffic
- Designed, coded, and delivered new email templates with notably higher click-through rates for campaigns of over 170,000
- Worked with copywriters, developers, and product managers to design pages, advertisements, weekly email campaigns, and ‘marketing minisites’ for Vacation Outlet and BJs Vacations
- Assisted in the creation of cruise promotional materials and advertisements for 3rd party websites like Hotwire, Orbitz, and Priceline
Web Designer
Winter 2005 to Spring 2006
Royall & Company – Richmond, VA
- Turned mock-ups and designs into HTML/CSS college recruitment websites for colleges nationwide like Fordam University, Virginia Commonwealth University, and Wabash College
- Client facing technical representive at client/team brain storming sessions
- Developed, delivered, and monitored email marketing campaigns
- Wrote and presented education materials for print designers about designing for the web
Web Designer/Developer
Fall 2003 to Winter 2005
Oliver Creative – Richmond, VA
- Designed and developed websites for local businesses
- Coordinated projects with vendors hired to assist in project overflow
Education
Virginia Commonwealth University
Richmond, VA
- Bachelor of Fine Arts in Graphic Design
- Minor in Computer Science
- Magna Cum Laude
- Scholarships
- Academic Common Market (Out-of-State Tuition)
- VCU Provost Scholar (In-State Tuition and Fees)
Skills
- Exceptional skills in Adobe Dreamweaver, Adobe Photoshop, MS Office Suite, OmniGraffle, HTML, CSS
- Experience with JavaScript, JQuery, PHP, Adobe Flash, ActionScript, WordPress, ExpressionEngine